How some countries in Asia fight the pandemic of fake news

Fake news seems to be a global pandemic, and countries in Southeast Asia are facing similar battles with it. The widespread circulation of fake or hoax news online is one of the biggest challenges nowadays in countries like Singapore, the Philippines, Indonesia and more. With the limitless power of technology, the dissemination of false information becomes handy and easy. In the article 'Indonesians Love to Share Fake News: Media Monitoring... continue reading

How to develop an effective crisis management framework through social media listening

Crisis management. Let’s be frank, we have all been through some sort of crisis, whether it's major or minor. When bad things happen, companies need to react promptly and undertake the right strategy to talk their way out of a mess and avoid affecting brand image as much as possible. But how many companies do have a framework in place? It's important to identify the level of crisis, through social media comments, before taking any rectifying... continue reading

From Output to Outcome: Key trends at the 2017 AMEC Global Summit

AMEC (the International Association of Measurement and Evaluation of Communications) held its 2017 Global Summit from 17–18 May in Bangkok, Thailand. As a representative of Isentia – the event’s headline sponsor, as well as the AMEC Communications Research & Measurement Company of the Year (for the third year in a row) – I was honored to attend the summit to learn the best practices and key industry trends from peers all over the world. Guest... continue reading

Internet users talk more about Marvel than DC Comics movies

JAKARTA – 2017 is the year of competition between two global comic book giants in the movie industry, DC Comics and Marvel. DC Comics creates popular superheroes such as Superman, Batman, and Wonder Woman. Marvel, on the other hand, is the creator of Iron Man, Spider-Man, Captain America and other members of The Avengers team. This year, both comic book producers launch their latest movies. DC Comics will release the movie of its super heroine,... continue reading

China KOL - Blogger Mr. Bags teams up with Burberry

China KOL | Mr Bags who had created 12 minutes sold out miracle teams up with Burberry In January 2017, Scottish leather handbag brand, Strathberry, partnered with top Chinese fashion blogger, Mr. Bags, by launching a Chinese New Year themed range. The series was released globally. As reported by ifeng.com, all 400 limited edition bags sold out within the first three hours, with the most popular bags, MC NANP, selling out within the first... continue reading

How can brands build trust across all channels in a fragmented news environment?

Looking at brand perceptions on social media vs traditional media While we can all acknowledge that there are many hard lessons to be learned from 2016, from a Marketer’s standpoint, one in particular stands out for me. The nature of traditional media and social media becoming two contrasting superpowers that must be wielded with collaboration and caution. The recent US presidential election may have the most lopsided traditional media vs social... continue reading

US and Indonesia netizens interest towards International Women’s Day 2017

In celebration of International Women’s Day on March 8th, 2017, we looked at the conversations around #IWD in the US and Indonesia, specifically around some of the marches and demonstrations conducted in the name of women’s rights. In the US, Women’s March Global created a movement called A Day Without A Woman which encouraged women to take leave on the 8th March and help demonstrate the enormous value that women of all backgrounds add to the... continue reading

The top three music streaming services in Indonesia and the potential for growth

Music streaming services are well established in Europe, the US and ANZ however in Southeast Asia there is still a lot of space to grow. Looking at Indonesia, music streaming services are particularly interesting as global players have rapidly entered the market since 2015, some with greater success than others. By analysing social media buzz and fan interaction, we looked at the top 3 who have tackled the unique mobile-first market where many... continue reading

The changing face of communications

The passing of notes in school was always fraught with danger, but was the most effective way to getting a timely (although rarely important) message to a peer. Unfortunately, it’s not that simple for an organisation. Communications is changing and more challenging, and there are a few key aspects we need to be aware of to have success in finding our voice in 2017. The speed of dissemination Whether it was a nightly ritual in front of the 6... continue reading

Content marketing elements that are commonly ignored

As the digital world evolves quickly, marketing practitioners have learned to catch up too. One of the most common terms you probably frequently heard these days is the ‘Content Marketing’. It is a marketing technique of creating valuable content and distributing it to a defined audience with the goal of making profitable customer actions. Content marketing examples could be videos, infographics, blogposts, and whitepapers. With so many brands... continue reading

Important social insights for the entertainment industry

There’s no business like show business. With its wide and active fan base, and diverse opinions, entertainment companies have the ability to rack up thousands or even millions of social media engagements, turning them into actionable insights and linking to revenue. But how can they do it? Social insights play an important role to most businesses today, but more significantly to the fast-growing and constant-changing entertainment industry.... continue reading

From edible nail polish to scented sunscreen: The KFC approach

From finger lickin’ good food to finger lickin’ brilliant marketing campaigns, KFC has proven it has much more to offer to marketers than fried chicken. The international fast-food brand has the knack for performing outside-the-box stunts which garner international media coverage, reaching millions of potential consumers around the world without an enormous advertising budget. In August, the international fast-food chain... continue reading

SEO: In-house, or outsource?

Companies big and small know the significance of improving online visibility and reach, specifically keeping up with trends and the latest online marketing techniques. However, there is always room for improvement when it comes to setting and achieving SEO goals. Many businesses are still unsure when deciding whether to outsource or keep services in-house. It’s a common dilemma, particularly when implementing a search engine optimisation... continue reading

How to secure your Facebook business page

As technology develops, cyber offenders are also keeping up with the latest tricks and workarounds to succeed. The cost of cybercrime continues to grow, with a report from Juniper Research predicting  a $2 trillion bill by 2019. Hacking, stealing personal data, cyberbullying and more are rampant on social channels in particular. While most may think only personal data is at risk, your Facebook business page is also vulnerable to hacking.... continue reading

Four things social listening and data analytics have in common

Social listening provides valuable insights into your customers’ online behaviour. Thanks to recent advances in technology, getting to know your customers' habits and activities is easier than ever. Where once companies relied on information extrapolated from surveys, digital data analysis now enables us to look at vast amounts of information in very close detail. Marketers can access digital reports in real-time that include information relating to... continue reading

CSR may paint a pretty picture – but it gets real results too

Corporate Social Performance (CSP) – aka Corporate Social Responsibility – can often be swept under the rug in favour of more traditional money-making activities. However, zero efforts can be as strong a brand marker as a $1 million investment. So which end of the spectrum would you prefer to be closer to? Here are three reasons why your organisation can benefit from a strong Corporate Social Performance strategy.   “We will... continue reading

Keeping up with SEO trends: Schema markup and unique content

For many years, businesses have acknowledged the importance of Search Engine Optimisation (SEO) to boost online visibility, but this tactic has gone through rapid changes just to keep up with search engines’ constant algorithm updates. Some SEO moves from the past may not be suitable for today’s strategy - including link building activities, keyword stuffing and ‘abusing’ the anchor text. These techniques from the past are... continue reading