Why data must take the driving seat when it comes to the customer journey

Today’s marketer is almost invariably powered by social media data. Or at least, they should be. Social media data informs many marketing-related activities, from ensuring that a company’s target audience knows about key products to updating executives about campaign strategy and performance. The modern marketer must process, analyse and assess data from many channels – social, mobile and more – to extract useful insight that will... continue reading

Isentia named international Communications Research and Measurement company of the year again

Isentia is proud to be named International Communications Research and Measurement Company of the Year for the second year running. As well as winning the highest accolade at this year’s International Association for Measurement and Evaluation of Communication (AMEC) Awards in London overnight, Isentia also won three gold medals for our insights research and a total of eight awards, as well as a Lifetime Fellowship for CEO John Croll. The awards... continue reading

Top Buzz Indonesia, 11 – 19 May, 2016

Many football fans rejoiced online as FIFA officially lifted the Football Association of Indonesia’s suspension, at the 66th FIFA Congress in Mexico. Gianni Infantino, President of FIFA, said the decision was made after they received reports the Indonesian government revoked the ban on activities of Football Association of Indonesia (PSSI). "Shortly before the congress, members of the FIFA Executive Committee had a meeting and decided to... continue reading

Top Buzz for Indonesia, 4 – 11 April, 2016

Local social channels discussed Jakarta’s land reclamation project over the last week. The Chairman of Corruption Eradication Commission (KPK), Agus Rahardjo reportedly said that President Director of Agung Podomoro Land, Ariesman Widjaja tried to influence the Jakarta city administration and councilors without paying attention to the greater public interest, to benefit his company. By allegedly bribing Muhammad Sanusi of the Jakarta legislative... continue reading

Isentia appoints new regional director of Southeast Asia

Asia Pacific’s leading media Intelligence company Isentia (ASX:ISD) has appointed Pamela Yap as Regional Director, Southeast Asia. Bringing over 20 years of experience in the media, advertising, and marketing sector, Pamela will be responsible for managing Isentia’s operations and driving business expansion across the Southeast Asia region.     As a key member of the Asia Leadership Team, Pamela will oversee markets with P&L responsibilities... continue reading

Top Buzz Indonesia, 15 – 22 February, 2016

  Over the past week, social channels in Indonesia have been focused on Kalijodo, after the known red-light district in north Jakarta was evicted by Governor Basuki Tjahaja Purnama. A traffic accident in the area that led to the death of four people was allegedly caused by driver Riki Agung Prasetyo, who was reportedly drunk after consuming alcohol in a local bar.   Social media users say Kalijodo now looks like a “ghost town”, as... continue reading

Top Buzz Indonesia 11 – 18, January, 2016

Credit: themalaysianinsider.com Social media in Indonesia last week was dominated by the terror attack in Jakarta, last Thursday, where five suspected terrorists and two civilians died, and 24 people were wounded. According to the Head of Public Relations of Polda Metro Jaya Kombes. Pol. Mohammad Iqbal, the attack began close to 10:30 pm. The initial explosion occurred in front of Starbucks Coffee located in Menara Cakrawala, reportedly when the... continue reading

Top Buzz in Indonesia, 24 November – 1 December, 2015

Locals discussed issues and news related to Setya Novanto’s case and also focused on the Ministry of Energy and Mineral Resources. Sudirman would like to accept the invitation from DPR Honorary Council (MKD) regarding the recorded conversation between Setya Novanto and PT Freeport Indonesia. Sudirman said he was willing to explain every detail to the DPR Honorary Council (MKD). Several opined that the report made by Sudirman does not have any... continue reading

Top Buzz Indonesia, 16 – 23 September, 2015

President Joko “Jokowi” Widodo was the most mentioned person online in Indonesia last week. On social media, locals shared articles about Jokowi donating several 650-1300kg cows to the Istiqlal Mosque in Jakarta, An Nur Mosque in Pekanbaru, for the people of Gunung Kidul, Yogyakarta and many more to celebrate Eid Al-Adha 1436 A.H. His visit to Pekanbaru was to observe the effort of preventing and handling forest fire and haze in that area, as well... continue reading

CEO John Croll chats with the Eureka Report

Isentia CEO John Croll had a detailed chat with the Eureka Report’s Alan Kohler last week, about our recent acquisition of King Content, the background of Isentia and where we could be headed in the future… all on his birthday! Watch the video below.   brightcove.createExperiences(); continue reading

Top Buzz Indonesia 21-28 July, 2015

British Prime Minister David Cameron’s official visit to Jakarta was the most discussed topic on social media in Indonesia last week. Locals mainly shared articles about Cameron’s two-day visit in the country. An article on Detik.com regarding plans of the National Police to strengthen their collaboration with Britain to overcome terrorism and cybercrime received the most buzz on Twitter. People also shared articles mentioning British Prime... continue reading

Familiar feeling: Establishing a trustworthy brand voice on social

Trust is a key element in any relationship. For the partnerships that form between customers and brands, it is highly influential. After all, with the amount of information the average consumer is bombarded with, they rely on companies they are confident in. Ultimately, a well-established brand name can be one of the most valuable entities a company possesses. Twenty per cent of Asia-Pacific's consumers make the decision on a new product, service or... continue reading

Top Buzz Indonesia, 26 June – 3 July, 2015

It was buzz related to Ramadan that dominated online last week, but eventually replaced with news and updates about the C-130 Hercules. The military plane carrying 122 people including military personnel, their family members, as well as students and other civilians smashed into a neighborhood of Medan, shortly after takeoff Tuesday leaving 135 casualties. Investigators stated that it was due to engine failure. Many locals expressed their... continue reading

The suspension of Indonesia and some local clubs by the soccer's world governing body FIFA and the broader controversy around the arrests of FIFA officials and the resignation of Sepp Blatter received the highest amount of mentions in this period. FIFA suspended Indonesia after the government in Jakarta sought to remove the Indonesian Football Association (PSSI). The decision means the Indonesian team will no longer be able to take part in world... continue reading

Top Buzz Indonesia 27 April – 4 May, 2015

The ‘Fight of the Century’ between Manny “Pacman” Pacquiao and Floyd Mayweather, Jr. might be living up to its title, as the story of the fight continues. The fight, which took place on May 2, 2015 at the MGM Grand Garden Arena in Las Vegas, Nevada saw Mayweather named the undefeated Welterweight Champion of the world by a unanimous vote. While Mayweather won the title, it was ‘Pacman’, who captured the hearts of the people. Indonesian... continue reading

Top Buzz Indonesia 30 March – 4 April 2015

​The lunar eclipse on Saturday, April 4, 2015 was the main buzz topic this week. Many shared their excitement to see the “Blood Moon”, as it turned a reddish hue during the total lunar eclipse. Locals shared online articles as well as personal experiences of watching the eclipse in various Indonesian cities. People also took pictures of the moon and posted them to their social media accounts. Some were unable to see the “Blood Moon”... continue reading