Internet users talk more about Marvel than DC Comics movies

JAKARTA – 2017 is the year of competition between two global comic book giants in the movie industry, DC Comics and Marvel. DC Comics creates popular superheroes such as Superman, Batman, and Wonder Woman. Marvel, on the other hand, is the creator of Iron Man, Spider-Man, Captain America and other members of The Avengers team. This year, both comic book producers launch their latest movies.

DC Comics will release the movie of its super heroine, Wonder Woman, to the cinema. Last year, Batman v Superman: Dawn of Justice was launched and managed to bring success. Moreover, there is also Justice League, a movie combining DC superheroes in one story.

Marvel will also enlivens cinema with its latest movies. In June, Spiderman Homecoming, will hit Indonesian cinemas, followed by Thor: Ragnarok to indulge lovers of The Avengers

Isentia, an Australia-based intelligence media company, monitored Indonesian internet users’ discussions about those movies. The monitoring was conducted for the last three months (11 February to 11 May 2017) to measure what movies are mostly discussed by Indonesian internet users.

According to Isentia Jakarta General Country Manager, Luciana Budiman, the monitoring result shows that Marvel movies see more discussions than their DC Comics counterpart. Superheroes like Thor or Spiderman have drawn higher attraction than Wonder Woman or Justice League.

“From the result of monitoring using Isentia’s technology, there are 8695 posts (73.61%) for Marvel movies compared to 3117 posts (26.39%) for DC movies. The discussion theme focuses on movie trailers posted on YouTube and new actors portraying the superheroes,” she said.

Luciana added that even though Marvel movies were discussed with positive tonality, there were also negative sentiments from internet users over the movies.

“Some internet users criticize less interesting storylines compared to previous movies. DC Comics movies also received negative sentiments due to product promotion in their scenes.”

In general, Thor: Ragnarok has had the highest discussion portion of 39.24% (4635 posts), followed by Spiderman: Homecoming of 34.37% (4060 posts). From DC Comics, Justice League was discussed for 13.32% (1573 posts) while Wonder Woman for 13.07% (1511 posts).

by Muhammad Zulkifli
Business Development Manager, Isentia Indonesia in Insights.

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